The paper has a network of 250 correspondents, including 50 full-timers, spread all over the state. With an impressive circulation of 3.5 lakh and a readership of 35 lakh people, it created a remarkable impression of NTR on its readers' minds. Written in crisp Telugu with catchy headlines and big photographs, it soon captured the imagination of Telugu readers.
Imaginative Campaign: Launched eight years ago in the port city of Vishakhapatnam, Eenadu is now also published from Hyderabad, Vijayawada and Tirupati. We started backing him since then."Ī photographer and reporter from the paper accompanied NTR on his marathon campaign trails and dutifully reported every word he uttered with huge and flattering photographs. I had several discussions with NTR stretching over a month after he launched Telugu Desam. Two years ago, I seriously thought of launching a regional party myself and toyed with the idea for three months. Says Ramoji Rao: "We backed the opposition parties for a long time but they were in no position to match her.
And in the newspaper itself there is no doubt that the changing of the guards in the state has been something of a personal success. I have been searching for an alternative ever since."įrom the moment it became clear that the Telugu Desam was heading for a landslide win, streams of visitors have been pouring into the Eenadu offices to congratulate Ramoji Rao. Says Ramoji Rao: "I wrote off the possibility of Mrs Gandhi doing anything good for the country in 1977.
Rama Rao swept to power was Cherukuri Ramoji Rao, the owner and chief editor of the Telugu daily, Eenadu.įrom the day Rama Rao made his political aspirations known nine months ago, the paper has thrown its considerable weight behind his campaign. Post-election issue of EenaduOne man who was not taken by surprise when Chief Minister N.T.
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